Still, remember the good old days when we used to upload all Ad creative to the Facebook text overlay tool to check the body to text %.

For a few years, Facebook has been cautious not to overdo Advertisement by maintaining this 20% rule. The rule was to reject post/advertisements that contain over the text ratio above 20 out 100.

Facebook used a grid tool to identify the text ratio. Assume that image is broken into 5x5 it could not have text more than five of those square. "Pretty hard, ha."

This is sound too much for belief. Well, there is another story hidden with lifting the rule.

However, not complying with this affected the campaign reach and impressions level. Some still ran the campaigns with over 20% Ad body text and still got acceptable results using their bigger Ad budgets.

With this Small business owners might get affected because for them each expression and reach counts

This is good news for advertisers, marketers and business owners, but our recommendation is not to overdo text .which might get you a lower impression rate,

Afsheen Ali, a Product Manager at Facebook, explained the situation and why the ad images change was made and its impact on Facebook itself.

"Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We have heard from some advertisers that this can be confusing, as it’s not always clear that an ad does not meet the policy requirements until after creative has been submitted. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people."

New 4 categories of text overlay
  • Image Text: OK – typically no text overlay other than a company logo – then your ads will display just fine
  • Image Text: Low – your reach may be restricted
  • Image Text: Medium – your ad will reach fewer people than optimal
  • Image Text: High – they're unlikely to display at all

Exceptions of text that doesn’t impact your ad images

  • Movie Posters
  • Book Covers
  • Album Covers
  • Product Images
  • Posters for concerts/music Festivals, Comedy Shows or Sporting Events
  • Text-based Businesses Calligraphy, cartoon/comic strips, etc.
  • App & game screenshots
  • Legal text
  • Infographics
The following all count as text
  • These should be kept to a minimum:
  • Logos – Any text-based logo is counted as text regardless of its size or alignment
  • Watermark – Watermarks are considered as text, even if they are mandatory or as per their brand guidelines
  • Numbers – All numbers are considered as text
  • In a nutshell, Facebook states that they prefer images to have nettle or no text. To ensure maximum reach and impression, use minimum text in the text and be creative within the post.

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