Real Estate Lead Engine That Improved Buyer Inquiry Quality
UrbanRise Properties [Real Estate]
Core Challenge
Low Inquiry Quality
Service
Lead Generation, SEO, Paid Media
Result
+88% Lead Growth
Duration
6 Months
The Challenge
UrbanRisegeneratedvolumefrompropertycampaigns,butpoorqualificationandweakfunnelsegmentationmeantagentswerewastingtimeonmismatchedinquiries.
Key Pain Points:
- Property campaigns lacked audience intent segmentation.
- Landing pages were not filtering by buyer readiness.
- Reporting focused on volume, not sales-qualified outcomes.
The XESS GlobalSolution
WecombinedSEOandpaidmediawithbetterleadcapturelogicsothesalesteamcouldprioritizeseriousbuyersandinvestors.
Lead Capture UX
- Rebuilt property pages around next-step clarity.
- Introduced segmented inquiry forms.
- Improved mobile browsing for listings.
Project Positioning
- Refined messaging for buyers, investors, and families.
- Improved campaign creative by property segment.
- Raised trust with stronger proof content.
Acquisition Strategy
- Built funnel layers for search, social, and remarketing.
- Optimized based on qualified appointments, not clicks.
- Cut wasted spend on weak segments.
Sales Materials
- Updated brochures and project sheets.
- Aligned agent-facing materials with campaigns.
- Improved offline follow-up consistency.
Execution andCreative Highlights
Key Deliverables
- •Segmented property landing pages
- •Lead scoring workflow
- •SEO content for property intent terms
- •Paid search and social campaigns
- •Agent reporting dashboard
- •Property collateral refresh
Creative Assets Gallery
The Final Results
+88%Lead Growth
-29%Cost per Lead
+41%Qualified Inquiries
| Metric | Before XESS Global | After 9 Months | Improvement |
|---|---|---|---|
| Leads | 410 | 771 | 88% increase |
| CPL | $28 | $20 | 29% reduction |
| Qualified Inquiries | 22% | 31% | 41% increase |
