Modernizing a Traditional Engineering Brand for the Digital Era
Real Engineering Pvt Ltd / Yakadaweda.lk
Core Challenge
Low Digital Visibility
Service
Social Media Marketing
Tech Stack
Meta Ads • Reels • Creative Design
Focus
Brand Awareness & Lead Generation
The Challenge
RealEngineeringPvtLtdisaSriLankanengineeringcompanyspecializinginmetalfabricationandstructuralengineeringprojectssuchaswarehouses,steelroofing,carporches,andindustrialbuildings.Despitetheirstrongtechnicalexpertiseandyearsofexperience,theirdigitalvisibilitywasextremelylimited,makingitdifficultforpotentialcustomerstodiscovertheirservicesonline.
Key Pain Points:
- Low brand visibility in the Sri Lankan digital market.
- Inconsistent social media content and branding.
- Limited engagement with potential customers.
- No structured digital marketing strategy.
- Difficulty converting online audiences into inquiries.
The XESS GlobalSolution
OurstrategyfocusedontransformingRealEngineeringintoarecognizabledigitalbrandbyshowcasingrealengineeringprojectsthroughengagingvisualcontentandtargetedMetaadvertisingcampaignsacrossSriLanka.
Identity & Brand Positioning
- Consistent brand presence across social platforms.
- Professional visuals highlighting engineering projects.
- Clear messaging around reliability and craftsmanship.
Performance Marketing Strategy
- Meta awareness campaigns targeting local audiences.
- Promotion of services like car porches and warehouses.
- Campaign optimization for reach and engagement.
Motion & Creative Content
- Reels showcasing construction projects.
- Promotional service graphics and visual ads.
- Story-driven visuals highlighting craftsmanship.
Growth & Market Authority
- Increased online brand visibility across Sri Lanka.
- Improved engagement with homeowners and contractors.
- Positioned the company as a trusted engineering provider.
Execution andCreative Highlights
Key Deliverables
- •Social Media Strategy Development
- •Creative Graphic Design Content
- •Reels Video Content Creation
- •Meta Awareness Advertising Campaigns
- •Audience Targeting & Campaign Optimization
- •Monthly Content Planning
Creative Assets Gallery
The Final Results
Sales GrowthIncreased project inquiries
IslandwideBrand awareness across Sri Lanka
ActiveConsistent digital presence
| Metric | Before XESS Global | After 9 Months | Improvement |
|---|---|---|---|
| Social Media Presence | Limited | Active & Consistent | Structured Content Strategy |
| Customer Reach | Low | Thousands Reached | Meta Advertising Impact |
| Brand Awareness | Minimal | Islandwide Recognition | Stronger Digital Presence |
| Customer Inquiries | Few | Increased Leads | Better Audience Engagement |
